KDP. Meta Ads. Your email list. Your newsletter swaps. Finally in one place, with an AuthorDash daily plan that tells you what to do about it.
For independent authors and publishers who are serious about their business.
No pricing. No commitment. Just your spot in line.
Most independent authors and publishers are running their business the way I was running mine, scared, resourcefully and scrappy. When you're starting out and learning how to be a publisher, adding in all of these different elements can feel overwhelming very quickly. So you build what you can. A spreadsheet here. A Claude prompt there. Four tabs open at once. You make it work.
But at some point making it work starts to cost you. Not in a dramatic way. Just that quiet background hum of not quite knowing. Is this working? Am I missing something? Where is the growth actually coming from?
When I decided to build AuthorDash, I really wanted to scale my business with confidence. And I knew I couldn't do that without seeing my data and how everything works together clearly first.
Maybe you're in that same place. AuthorDash is for the independent author and publisher who is ready to grow.
From: Andrea Bonilla — Independent author and publisher. Hilo, Hawaii.
I remember lying in bed one night, unable to sleep.
Not because I hadn't done the work. I had. I was running Meta ads, doing BookClicker swaps, sending emails to my list, uploading my KDP reports every week. I had the marketing experience from my past life. I had systems. Claude for triage, Notion for tracking, MailerLite for my list. I had built something that worked.
But I still had this low-level fear that wouldn't go away.
What am I missing?
Not a dramatic failure. Just the quiet, nagging dread that something was slipping through the cracks. A swap I was supposed to send. An ad I should have paused. A trend I couldn't see because the data was scattered across five different places that never talked to each other.
For me, publishing isn't just a hobby. It's a business I'm building and a reputation I care about. When I commit to a swap partner, I want to deliver. When I spend money on ads, I want to know if it's working. When my list grows, I want to know why. And when I set a publishing date or a pre-order, I want to know I'm going to make it with confidence, not stressing until the last minute.
I couldn't get any of that from four tabs and a half-built spreadsheet.
So I built AuthorDash. First just for myself. A single place where all of it lived together and an AuthorDash plan that looked at all of it and told me what to do today.
Then I showed it to a few other authors and publishers. The response was immediate.
I need this. Need this, like yesterday!
Right now, every tool you use shows you one thing.
Your KDP dashboard shows you sales. Your ad platform shows you clicks. Your email tool shows you open rates. BookClicker shows you your swap calendar.
It's like having four pictures on your wall. A dog. A bus. A bunch of grapes. A woman sitting at a window.
Each one is accurate. Each one is real. But you're the one who has to hold all four images in your head, carry them to a new spreadsheet, and try to build something useful out of the pieces.
What nobody's showing you is that the dog is chasing the bus while the woman at the window watches it all happen and eats her grapes.
That's the picture you're missing.
Your swap went out Tuesday. Your ad was running the same week. Your list grew 47 people. Which one moved the needle? Without everything in the same frame, you're not analyzing your business. You're just remembering pictures.
Every other tool gives you an isolated view. One channel. One metric. One slice.
AuthorDash gives you the full picture with you in the driver's seat. A cross-channel view that connects your KDP data (the report you export and upload), your ad performance, your email list, and your swap activity, and then shows you the relationships between them. When something moves, you see why. When something isn't working, you know what to fix.
What's inside
KDP Sales and Royalties
Upload your KDP report as often as works for you — daily, weekly, monthly. Unfortunately Amazon doesn't play well with others, so we still have to do a little work to play. Once it's in, AuthorDash breaks it down by title: units sold, KENP reads, estimated KU revenue, and reader depth. You bring the data. AuthorDash does the rest.
Ad Performance
Connect your Meta ad account and see CTR, CPC, spend, and ROAS with benchmarks built for authors and publishers. No manual export required.
Email List Health
Connect your MailerLite account and see list size, open rate, click rate, and automation health in one view.
Swap Intelligence
Log your newsletter swaps and see how they connect to list growth and sales over time. Know what is actually worth the effort.
Your AuthorDash Daily Action Plan
Every morning, AuthorDash reads your connected data and gives you a plain-English plan. What to Scale. What to Fix. What to Cut. What to Test Next. For your specific business, not a generic best practice list.
Founding member
“I'm an excited camper to go play with this this evening.”
Then after she used it:
“What you've put together is phenomenal.”
— K.M., founding member
✓First access before public launch
✓Pricing locked in for life
✓Direct input on features before they're built
✓Personal onboarding from me
No pricing. No commitment. Just your spot in line.
I built this because I was tired of the fear that I was missing something. I wanted to wake up and know. Not guess. Not hope. Know that my business was being run the way it deserved to be run. That's what AuthorDash gives you. One place. The full picture. Every morning.
Andrea Bonilla
Independent author and publisher